Free · No account · Runs in your browser
Instagram AI label remover
Drop your photo here before you post; we clean the signals Instagram reads for its "AI info" label right in your browser. Your photo is never uploaded to any server.
Your image stays in the format you uploaded: JPG → JPG, HEIC → HEIC.
Drop your images here
JPG, PNG, WebP, HEIC · Up to 15 MB each · 30 images at a time
Your files never leave this browser tab.
- No uploads
- No quality loss
- Same format out
- Batch & ZIP
We can't guarantee every platform drops its label: platforms may also use invisible watermarks and their own detection. Why?
What triggers Instagram's "AI info" label?
Meta looks for industry-standard signals that an image was made or edited with AI. The main ones are C2PA Content Credentials embedded in the file and the "digital source type" field in IPTC/XMP. When one of them is present, "AI info" can appear under the post or in its menu.
The label isn't limited to fully generated images. Small edits — a phone's AI eraser, Generative Fill in Photoshop or Lightroom's AI denoise — can write the same kind of information into the file.
What this tool cleans for Instagram
- The C2PA / Content Credentials block
- AI source type and "creator tool" fields in XMP and IPTC
- Software name in EXIF (e.g. Adobe Firefly), serial numbers and the embedded thumbnail
- Location (GPS) — always; camera details are kept if you want
What it can't clean
Invisible watermarks that Meta's own AI tools add, and the platform's own detection systems, are independent of metadata. If you switch on "Add AI label" while posting, the label will show anyway. So the result isn't guaranteed — and Meta's rules may require you to disclose realistic AI content.
Step by step
3 steps before you post to Instagram
- 1
Drop the original file
Use the file you exported from your editing app, not a screenshot, and drop it in the area above.
- 2
Check the report
Make sure the "C2PA" and "XMP" rows say "Removed"; if there was no AI trace, the report says so too.
- 3
Post the clean copy
Upload the downloaded "-clean" file as a new post; editing an existing post won't remove its label.
Honestly: we can't guarantee it
Clean AI Label removes the AI metadata inside the file. Platforms can still apply a label based on invisible watermarks (such as SynthID), their own detection models or your own disclosure. That's why we don't guarantee the label disappears — and some platforms require AI content to be disclosed under their rules.
Frequently asked questions
Can I remove the label from a post I've already shared?
Does it work for Stories and Reels covers?
Do Instagram's own filters add a label?
Will my photo lose quality?
Privacy
Your photos never leave this device.
Once the page has loaded, all processing happens in your browser. We have no image server, no database and no upload service.
No uploads
Images, file names and metadata are never sent to any server.
Measurement, but no image sharing
The Google tag is on the page, but visit statistics are only collected if you allow it. Our application code never passes your images or metadata to Google.
Check it yourself
In the Network tab you won't see any request carrying image data while you clean; any Google requests belong to analytics and ads only.